Key financial indicators that every investor should know

Investing strategically requires an in-depth understanding of the financial indicators most important.
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These indicators are essential tools for analyzing a company's financial health, assessing risks and predicting return on investment.
With them, investors can make safer and more informed decisions.
This article will present the top 10 financial indicators that every investor should know, addressing their importance and how to apply them in practice.
1. Return on Equity (ROE)
O ROE (Return on Equity) is one of the indicators most used by investors to measure the profitability of a company in relation to the capital invested by shareholders.
In other words, it reveals how much profit a company can generate with the money its shareholders have invested.
This indicator is especially useful for long-term investors, since a ROE high and stable over time suggests a well-managed company.
Companies with a ROE above 15% are usually considered efficient, while a lower value can signal operational or management problems.
+ What is Return on Equity (ROE)?
2. Net Profit Margin
A net profit margin is crucial to understanding the real profitability of a company after deducting all expenses, including taxes and interest.
It is expressed as a percentage and shows how much of each monetary unit generated in revenue is converted into profit.
Companies with higher profit margins tend to be more resilient in times of crisis, as they can absorb economic shocks more easily.
+ Net Margin: What it is and how to calculate it
3. Current Liquidity
The current liquidity measures a company's ability to pay its short-term debts with its short-term assets.
This is one of the financial indicators which helps assess a company's degree of solvency in the short term, showing its ability to deal with immediate obligations.
Formula:

Values above 1 indicate that the company has more assets than short-term liabilities, which is a good sign for creditors and investors.
However, a very high figure could indicate poor management of resources, with money sitting idle that could be put to better use.
+ What does LPA mean in the financial market?
4. Net Debt to EBITDA
This indicator compares a company's net debt with its EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization), i.e. its earnings before taxes, interest, depreciation and amortization.
It reveals how long it would take a company to pay off its debt using its operating profit.
Companies with a reason Net Debt/EBITDA less than 3 are generally considered financially healthy.
However, this relationship can vary between sectors, with more capital-intensive industries tending to operate with higher levels of debt.
5. Market value
O market value of a company is determined by multiplying the price of its shares by the total number of shares issued.
This indicator reflects how much investors are willing to pay for a company, considering both its current performance and its future growth expectations.
Investors use market value to classify companies into three categories: small cap (low market value), mid cap (medium market value) and large cap (high market value).
Each of these categories has different risk and return profiles.
6. Price/Earnings (P/E)
The indicator P/L (Price/Earnings) compares a company's share price with its earnings per share (EPS).
It indicates how much investors are willing to pay for each real of profit generated by the company.
A high P/L may mean that investors expect significant growth, while a low value may suggest that the shares are undervalued.
Although a P/L In order to attract investors, it is important to investigate the causes behind this figure, which may be related to financial problems.
7. Dividend Yield
O dividend yield measures the relationship between the annual dividend paid by a company and the price of its shares.
This is one of the financial indicators the most important for investors looking for a source of passive income, as it indicates the dividend yield in relation to the initial investment.
One dividend yield A high dividend may seem attractive, but it should be evaluated with caution. Companies that pay very high dividends may be sacrificing investments in growth.
8. Free Cash Flow
O free cash flow is one of the most important indicators for assessing a company's financial health.
It measures how much money the company generates after covering all its operating and capital expenses, and is crucial for assessing its ability to expand, pay off debt or distribute dividends.
Investors look at free cash flow to identify companies that have the capacity for sustainable growth and can reinvest in their business without increasing debt.
9. Debt ratio
O debt ratio measures the extent to which the company depends on third-party capital to finance its operations.
This financial indicator is particularly useful for understanding a company's financial risk. The higher the debt ratio, the greater the risk.
Companies with high indebtedness can face difficulties in periods of high interest rates or economic crises, so this indicator is crucial for assessing financial strength.
10. Return on Assets (ROA)

O ROA measures a company's efficiency in using its assets to generate profit.
This indicator is especially relevant in sectors with high investment in assets, such as capital-intensive industries.
It allows investors to identify companies that manage to generate more value with fewer resources.
Compare the ROA between companies in the same sector can help identify those that are more efficient at generating profits.
+ Return on Assets (ROA): what it is and how to calculate it
| Financial Indicator | Formula | Importance |
|---|---|---|
| ROE | Net Profit / Shareholders' Equity | Measures shareholder profitability |
| Net Profit Margin | Net Profit / Total Revenue | Evaluates operational efficiency |
| Current Liquidity | Current Assets / Current Liabilities | Indicates the ability to pay short-term debts |
| Net Debt/EBITDA | Net Debt / EBITDA | Evaluates the ability to deal with debt |
| Market Value | Share Price × Number of Shares | Reflects investors' perception of value |
| P/L | Share Price / Earnings per Share | Indicates how much investors pay per unit of profit |
| Dividend Yield | Annual Dividend / Share Price × 100 | Measures dividend yield |
| Free Cash Flow | Operating Cash Flow - Capex | Evaluates financial health and expansion capacity |
| Debt ratio | Total Debt / Total Assets | Measures the company's degree of leverage |
| ROA | Net Profit / Total Assets | Indicates the efficient use of assets |
Conclusion
The financial indicators are indispensable tools for investors who want to make informed decisions.
By mastering these concepts, you can evaluate companies more critically, identify opportunities and minimize risks. As Warren Buffett said
"The risk comes from not knowing what you're doing". Understanding these indicators is the first step towards avoiding unnecessary risks and increasing your chances of success in the investment world.