Mas afinal, quem é o consumidor consciente e como se tornar um?

But after all, who is the conscious consumer and how to become one?

Discover who the conscious consumer is and what you can do to become one

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Who is a conscious consumer? What changes are necessary for you to optimize your spending and make smarter consumer choices?

These are common doubts among Brazilians.

In fact, it is no secret that global consumption is out of control and unequal. Unfortunately, this has negative impacts on life and the world.

One way to change this is to rethink consumption habits.

If you want to better understand this concept and find out who a conscious consumer is, keep reading! We will explain everything about the subject.

quem é o consumidor consciente e como se tornar um?

What is conscious consumption?

Conscious consumption is a habit that encourages changing purchasing habits.

The objective, in this case, is to rethink the way we consume and use goods that have a smaller impact on the environment!

To do this, it is necessary to evaluate your purchasing habits, This way, you will be able to better analyze your expenses and, if possible, find ways to reduce them.

This behavior is related to several areas of life, whether using natural resources or buying basic goods, for example.

Removing excesses is essential in the routine of a conscious consumer.


Who is the conscious consumer?

When purchasing a product, a conscious consumer takes into account the preservation of the environment, human and animal health and the impacts of their purchase.

In this way, we can say that this person evaluates their purchasing habits, so that it is possible to practice sustainable consumption, that is, consume better.

But just as important as what he consumes is what he doesn't consume.

Like this?

Good for acquiring healthier shopping habits, it is also necessary to reduce unbridled consumption.

Impulse purchases are harmful to the environment, as the more items we purchase, the more demand we generate.

Consequently, more waste will be generated in the environment.

From this, it is important to remember that this practice also encourages planned purchases, that is, purchases of items that you really need.

This habit, in addition to bringing benefits to personal finances, also helps nature.

pequenas mudanças de hábito trazem benefícios para o meio ambiente

How to become a conscious consumer?

You already know who the conscious consumer is and the importance of rethinking our purchasing habits.

With that in mind, we have put together some tips for you to practice conscious consumption. Check it out:


1. Buy only what you need

Conscious consumption teaches that the ideal is to only buy what you need.

This means controlling impulse purchases, which in addition to harming the environment, are bad for your wallet and cause concern.

Before making a purchase, ask yourself if you really need it. It’s a simple question, but it will help you make smarter choices and avoid unbridled consumerism.

Remember that lack of control is the enemy of conscious consumption!


2. Plan your purchases

Develop the habit of making shopping lists before going to the supermarket or mall!

This way, you will only acquire what you really need.

It's a way to save money and also reduce food waste. After all, when you make a list, you know exactly which items you need and will actually consume.


3. Reuse and recycle

One of the principles of conscious consumption is to buy less.

One way to do this is to reuse what you have, instead of throwing it away and buying another product. This way, you give that product a new purpose.

What you no longer need and will no longer have any use for should be recycled. 

Consuming recycled products is also a sustainable practice.

A great way to do this is to buy refillable packaging and participate in brand recycling programs.

The Recycle Who Said Berenice, for example, it is a sustainable project of QDB.

Customers can take empty makeup product packaging and exchange it for new products from the brand!

Buying used clothes from thrift stores is also a sustainable practice, because by purchasing existing pieces, you increase the cycle of use and lifespan of that item!


4. Drive less

Cars are one of the biggest causes of pollution in urban centers.

Therefore, if possible, try to leave your car at home at least once a week.

You can add public transport to your routine or opt for carpooling.

Carpooling is a practice that emerged with the aim of encouraging the shared use of vehicles.

Basically, it is a concept of public transportation in a private car with two or more people.

It is a way to save on tolls, extra expenses and reduce fuel consumption.

Cycling is also a way to reduce your expenses and have a better quality of life, as it brings benefits to the environment and your health!


5. Choose appliances with low energy consumption

You need to research the energy consumption of the appliances you are interested in purchasing.

Saving electricity is a practice that brings many benefits, which go beyond reducing the value of your electricity bill.

By choosing certified products, you also help to save natural resources.

To do this, analyze the seals of the National Electric Energy Conservation Program (Procel), which indicate the amount of energy used by each electrical product.

Take the opportunity to encourage others to do the same!


6. Plant a vegetable garden at home

Having a vegetable garden at home is a sustainable practice.

It provides healthier food, contributes to nutritional education and even helps you save money!

Furthermore, caring for plants helps reduce daily stress, which will contribute to your quality of life.

marcas brasileiras sustentáveis

Conclusion

Now you know who the conscious consumer is and what their main habits are.

Changing your purchasing habits will help the environment, contributing to the sustainability of the planet and also helping you save more!

Lorraine May 18, 2022