What does a Social Media do and how to get clients

If you enjoy the world of social media, it's important that you know What does a Social Media do?, as you are likely to be interested in the career.

This profession has grown a lot, so much so that all companies now have a professional in this area on their marketing team.

In today's content, we will explain all the details of the profession, including duties, requirements, average salary and much more. Keep reading to find out!

What does a Social Media do?

The number of vacancies for Social Media has grown significantly, and today this is one of the most important professionals in marketing teams.

Even companies that do not have marketing teams invest in hiring this professional. But what does a Social Media professional do?

Social Media is the professional responsible for managing social networks, with a focus on profile growth in order to increase reach and engagement.

Considering that nowadays social networks are important channels for attracting audiences and sales, this work is essential.

So, basically the work of a Social Media is done through some tasks, such as:

• Trend assessment;
• Audience analysis;
• Creation of strategic posts;
• Preparation of posting schedule;
• Engagement with the public;
• Among other duties.

So, if you have a professional profile and don't know how to keep it moving strategically to attract an audience, you probably need this professional to help you.

What are the requirements to work in this area?

The Social Media area is still recent, since for a long time, the movement of networks was done by the users themselves, in personal profiles, or by managers, in business profiles.

The demand for professionals is a result of the need to keep the social media profile always active, in addition to messages and comments from followers/clients, which arrive at all times and must be responded to as quickly as possible.

But what are the requirements to work in this field? Is it enough to like social media to do so?

Although many employers do not make demands for this type of hiring, a good Social Media professional must work strategically. After all, simply posting content all day long is no use if it is not of interest to the public.

Therefore, there are some basic requirements to work in the area, such as:

• Knowledge and training in communication areas, such as: marketing, advertising, journalism, etc.
• Knowledge of design techniques.
• Creativity.
• Experience with social media management.
• Trend analysis.
• Between others.

The good news is that it is not that difficult to enter the field since the job requirements are generally basic.

What is the average earnings of a Social Media?

Social Media is a professional in the marketing area, and in this area it is very common to earn money per project or demand.

Therefore, it is common for professionals in the field to work with service packages, in which they offer a certain number of posts per day, week or month. This varies according to the contract.

In this case, these posts are charged individually, and the values vary from R$ 20 to R$ 150, depending on the professional's experience and the complexity of the post.

However, nowadays most companies choose to have a permanent employee, in which case earnings vary between R$2,000 and R$5,000.

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How to get clients as a Social Media?

At this point you already know what a Social Media professional does and what the average earnings of a professional are.

As we can see, this is a very versatile area, which allows for fixed earnings, per contract, or variable earnings, per project or demand.

If you want to know how to get clients as a Social Media professional, we have listed 4 recommendations below that work very well.

1. LinkedIn

LinkedIn is one of the simplest ways to find clients for those who are Social Media, since on this network it is possible to have direct contact with company managers.

Additionally, LinkedIn issues job alerts, so you can check out Social Media jobs first hand.

Do you prefer to work independently? Use LinkedIn to advertise your services and you will certainly find interested clients.

2. Freelance platforms

Especially if you intend to work independently, with the possibility of having more than one client, freelance platforms can help you.

On these platforms you can take on specific projects, or even sell posts for fixed prices, which makes good money.

There are several platforms with this theme, such as Workana, 99freelas, Getninjas and many others. Choose the one that interests you the most and start advertising your Social Media services.

3. Instagram and TikTok

Many clients look for Social Media directly at the source, that is, on Instagram and TikTok, which is where the professional works.

Therefore, we recommend that you invest in good professional profiles on social media, in order to demonstrate your techniques and skills to potential clients.

This way, you can advertise naturally, since the client will see your work in practice.

It is worth mentioning that many clients advertise vacancies on social media, so it is worth keeping an eye out.

4. Employment platforms

It is not so common, but some employers choose to open selection processes for Social Media on employment platforms.

In general, vacancies have some specific requirements and are for fixed contracts, so if that's what you're looking for, it's worth checking out this option.

Infojobs, Indeed, Catho and Vagas are some of the most common platforms, so sign up and check out the available vacancies.

Finding clients in this area is not a difficult task, since the demand for professionals is high and tends to grow more and more. So, if you want to make a career of it, go after your dreams!

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