Proof that the wine market really works

Will the wine market grow in 2022?

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The wine market has been on an expansion path for some time now. However, in recent years, growth has been even greater.

In fact, the numbers from January to June 2021 show that overall growth was 38.8% in volume and 44.4% in value.

But wine consumption is not only high in Brazil, but in several other countries.

And if you want to know more about this subject, you're in the right place! Below, see some evidence that shows that the wine market really works and is promising.

1. Expansion of the number of consumers

In 2010, more than 20 million Brazilians declared that they consumed wine with a certain frequency (at least once a month).

But in 2020, that number almost doubled, rising to almost 40 million.

During the pandemic, more people started drinking the beverage. However, in 2021, experts realized that this growth trend will continue.

This means that there are expansion opportunities for those who want to invest in this market in the coming years.

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2. Increased interest in vegan wines

Searches for vegan and organic products are also constantly growing.

Therefore, the wine market is no different, as concern about the origin of the items consumed has already reached this sector.

According to a British consultancy, Wine Intelligence, the search for vegan wines will increase.

This means that companies that already work in this market or intend to enter it must keep an eye on this trend.

In fact, there are already brands of totally vegan wines, such as Miolo Wine Group, which in addition to wine, sells vegan sparkling wines.

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3. Online wine sales

During the pandemic, online wine sales grew by 40%.

To avoid leaving home, many consumers started shopping online.

For this reason, the sale of drinks and food online has skyrocketed during quarantine.

Companies noticed a trend of new customer purchases during this period.

Online sales, even when the pandemic is over, will continue to grow, not just in the wine market.

After all, people have become accustomed to the convenience of online shopping. It is easier to compare prices, product quality and much more.

This means that companies that do not yet have an e-commerce platform may lose a large part of their target audience in the coming years if they do not adapt to the new reality.

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4. Digital natives

Brazilians are increasingly dependent on social media.

And many people use digital media to find out about the brands and quality of wines sold online.

It is important to mention that the popularity of wine e-commerce was already high a few years ago.

However, currently, more than 25% of consumers use virtual channels to purchase the drink.

This can be seen through the virtual presence of companies in this sector, which are already investing more and more in content marketing to win customers.

5. Brazil is the 2nd largest wine consumer in Latin America

Brazil appears as the second largest consumer of wines in Latin America.

In fact, the country is even ahead of Chile, which is among the largest producers in the world. For now, Brazil is second only to Argentina.

And this is one of the reasons why there are companies investing in the national production of the drink.

Red wine is the favorite among Brazilians, with 55% of preference.

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6. Wine tourism could increase in Brazil

Wine tourism is a type of travel focused on wine tourism, which includes tours of wineries and demonstrations of how the drink is produced.

Before the impacts of the pandemic, wine tourism grew between 10% and 15% per year.

When we think of trips like this, it’s normal for us to automatically think of countries like Chile, Italy and France, right? In fact, these countries are major producers of the drink. But Brazil is also famous for wine tourism!

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7. New on the market

Brazilians are always very open to market trends and news.

People like novelty and innovation. And in the wine industry, companies know very well how to do this.

Most consumers are willing to explore new things in this market.

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8. Strengthening retail trade

Retailers are keeping an eye on the main consumer preferences regarding wine consumption.

This can be observed not only in emporiums, but also in major supermarket chains.

Despite the increase in online sales, many people prefer to go to the place in person, to see the available options and ask questions to the seller.

Nowadays, in large markets, it is possible to find areas dedicated to wine.

Therefore, anyone who wants to invest in selling wine must understand that large supermarket chains are also highly sought after by customers, especially those who want to consume the drink at home.

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What to expect from the wine market in Brazil in 2022?

In 2022, new labels will arrive. In addition, packaging such as bag-in-box and cans will become more popular.

Companies and experts in the sector are already looking at the main trends and challenges for 2022.

One of them, as we said, it's the bag-in-box, boxes that keep the wine in a vacuum after opening for consumption.

This trend will bring more practicality both for domestic consumption and for some restaurants.

For this market to continue growing, companies must deepen their marketing strategies and observe the actions of some companies abroad that work in this sector.

The growth trajectory should continue in 2022. However, expansion will occur at a slightly slower pace.

One of the reasons for this is the economic recession, which reduces the purchasing power of Brazilians.

Conclusion

Now you know some of the reasons that prove how well the wine market really works.

In fact, despite slower growth, expectations regarding this sector are optimistic.

Therefore, several companies are investing more and more in production, sales, marketing and customer loyalty.