Digital marketing course: which is the best?

Choosing the best digital marketing course depends on several factors, including your specific needs, budget, and experience level.

There are many courses available, ranging from free options to higher education programs and certifications from renowned organizations.

In digital marketing there are several professions, areas and things to learn, and that is why if you aim to specialize in this area you need to study the different areas that exist and where you seek to specialize.

What is digital marketing?

Digital marketing is a type of marketing strategy that involves using digital channels and platforms to promote products, services or brands.

Unlike traditional marketing, which focused on offline media such as print, radio and television ads.

Digital marketing leverages internet technology and electronic devices to reach a target audience in a more effective and measurable way.

With technological developments and the presence of consumers on the internet and social media, brands, companies and services offered have begun to seek a deeper connection with these consumers.

This is done through videos, storytelling on social media, influencers and content producers, and many other strategies that are implemented by various professionals in the digital marketing area.

Digital marketing is highly flexible and adaptable, allowing businesses to reach their audience in a more targeted and efficient way.

Additionally, it provides the ability to measure return on investment (ROI) more accurately than many forms of traditional marketing, making it a popular choice for companies looking to optimize their marketing spend and maximize the impact of their promotional strategies.

4 digital marketing course options: paid and free

There are several course options on the market that can enrich your portfolio and knowledge, some of them are paid but it is still possible to find many good free options.

Let's get to know some of these courses

1 - Mirago

Mirago is a digital marketing school located in São Paulo. They offer a variety of courses ranging from paid to free, with the latter option being highly recommended for those starting out in the field.

There are 6 free courses offered by Mirago's specialist professionals, including:

• E-commerce for beginners;
• Digital marketing for entrepreneurs;
• How to win clients for your agency;
• Free digital marketing for beginners;
• Basic SEO;
• WordPress Basic.

With these courses, you, as a beginner digital marketing professional, or even a student, will have interesting options to help you start to understand more about this subject and area of knowledge.

2 - RD University

RD Station is extremely well-known for its creative and strategic work with marketing.

And to be able to train more people, they created RD University with several courses, free and paid, options that can further enrich your knowledge.

Here are some of the most popular courses they offer:

• Digital Marketing Course - free;
• Introduction to Inbound Marketing - free;
• Everything you need to know about Google Analytics 4 - free;
• Data Analysis and Marketing and Sales Metrics Course - R$499;
• RD Station Marketing in Practice - free;
• Marketing and sales via WhatsApp - R$499;
• Social Media Management: Learn in practice how to build a strategy - R$499.

And at the end of them you will have access to a certificate recognized by the MEC to put on your resume, print or demonstrate extracurricular hours at your college.

3 - Hubspot

Hubspot is a CRM, customer relationship management platform, which also works for managing your social media accounts and other forms of marketing.

They have a series of services and software that aim to promote automation and much more for those who work in the digital marketing area.

In order to train platform users and other people, they have a platform called Hubspot Academy which has free courses on Inbound Marketing and other topics.

4 - Rock University

It's impossible not to mention Rock University, a benchmark in the market when it comes to any type of digital marketing strategy.

They offer several courses, one of which is Content Marketing, which is free, and the others are for subscribers and all of them are paid.

Among the certifications offered by Rock University we have:

• Branding;
• Copywriting;
• Email marketing;
• Inbound Marketing;
• Inside Sales;
• Content Production;
• SEO MasterClass;
• And much more!

In addition, there are many other digital marketing course options on the Internet, both through Ateliê Digital, Coursera, Udemy and many more!

How to choose the best digital marketing course?

Knowing and choosing the best digital marketing course for you is something extremely personal. You need to take into account all your needs, personal goals and preferences when doing your research.

Start by choosing your learning objectives, which area you want to specialize in, whether it be SEO, paid media, social networks, content production, metrics or data analysis.

Being clear about your goals will help direct your search for which course to take.

Also consider your current level of digital marketing knowledge. There are courses available for beginners, intermediates, and advanced learners. Choose one that matches your level of knowledge.

Find out whether the course is free or paid, and within these two categories find out whether it fits within your budget if it is paid.

It is important to mention that the most expensive courses are not necessarily the best, there are many free options that meet your needs and are very complete.

The way you study and assimilate knowledge better is also important, so the type of course must also be chosen, whether it will be in-person, online or hybrid.

In-person courses offer direct interaction with instructors, but may be more restricted in terms of time and location. Online courses, on the other hand, can be taken from anywhere in the world, and are usually self-paced.

When choosing a course, try to check the reputation of the course provider, this will directly impact the quality of your course, so research the university and organization where you will learn.