Investing via WhatsApp: everything you need to know
Is investing through WhatsApp already a possibility?
Announcements
Investing via WhatsApp has been one of the main focuses of brokers who want to win over and offer advice to clients through this social network.
To gain a competitive advantage and attract the attention of your target audience, you need to go to where your customers are. And it's no secret that Brazilians love WhatsApp, right?
At least for now, the use of the platform in the investment world is a project. But everything indicates that in the coming years, this will become a reality in investors’ routine.
Want to understand more about the subject? Then keep reading!
WhatsApp for opening a bank account
Did you know that there are already banks that offer account opening via WhatsApp?
Currently, Banco Pan and Itaú are already focusing on this strategy.
Brazilians have become accustomed to the convenience of carrying out financial transactions without having to leave home.
For this reason, banks and brokerages that still require customers to go to a bank branch in person to perform simple services will, over time, lose customers.
After all, if the entire process can be done digitally and efficiently, the need to go to a branch and face queues is considerably reduced.
And of course, over time, other banks, as well as stockbrokers, will also make it possible to open accounts via WhatsApp.
This way, everyone wins: the company, which will win over the customer more easily, and the consumer, who will be able to access the service more quickly and conveniently.
Therefore, the possibility of opening a bank account via WhatsApp, which is already a reality at Banco Pan and Itaú, could soon be a reality at other financial institutions.
Investment advice via WhatsApp
A few years ago, banks and brokerages became more present on social media.
The goal, obviously, was to strengthen the brand and increase the number of customers. So, companies started to produce content on social media, provide virtual support, among others.
But to make a sale, you need to go further. After all, getting the customer's attention is one thing, winning them over is another.
Therefore, companies need to be where their customers are.
Some brokers have already realized this and are now offering investment advice via WhatsApp.
Consultancy is important for answering customer questions, sending information regarding registration updates, guiding consumer actions and much more.
With WhatsApp, this work becomes much easier!
Furthermore, it is important to mention that already There are brokers that They send news with the most important events of the day, as well as institutional information.
Another advantage of using this social network for consultancy services is that WhatsApp facilitates communication between the two parties involved.
In other words, companies can offer new services and provide guidance, and customers can ask any questions they may have.
Making WhatsApp a truly efficient customer service platform is essential to winning over and retaining customers.
Participation in funds via WhatsApp
You already know that financial institutions intend to use WhatsApp to build customer loyalty and provide advisory services.
But did you know that this strategy can also be very interesting for investment fund managers?
One of the biggest difficulties for this professional is getting approval from all shareholders for important decisions, which must be approved by them.
WhatsApp can be a very useful tool in this process.
Vórtx, for example, a fintech providing infrastructure for the capital markets, launched this service.
Now, the voting process takes place within the social network. The new feature is available for funds managed by the fintech.
The tool was recently launched. But it looks like it will be improved soon, as Vórtx plans to add some features to make the process more efficient in the future.
How can this help customers?
In recent years, the number of Brazilian investors has increased considerably.
Everything indicates that this number will increase even more in the coming years.
Therefore, companies that make investment available via WhatsApp, in addition to offering other exclusive services to investors, will certainly stand out in the market.
Today's consumer is looking for convenience and quality service. People no longer accept companies that ignore customers, make service difficult and make processes that could be simple bureaucratized.
Therefore, for customers, these new features will bring several benefits.
The first of these (which also benefits companies) is cost reduction.
When opening an account, it is possible to reduce costs with printing and copying documents, travel and time.
Regarding advice via WhatsApp, customers will feel more secure about their investments, as they know they can count on the broker's assistance when it comes to resolving a query or purchasing a new financial product.
In relation to funds, saving time and convenience are the main advantages.
Beware of investment scams on WhatsApp
All the companies we mention in this article are serious and consolidated in the market.
However, unfortunately there are many virtual scams and, therefore, you should be careful with investment promises that you receive via WhatsApp.
If you receive any suspicious message that was sent by a person or company you don't know, be careful.
In 2021, a cryptocurrency scam caused many people to lose money.
The most common means of disseminating the scam was WhatsApp.
The problem is that often, the fake profile or website appears to be from a serious company. Therefore, if you have any questions, always contact the institution. Protect your personal data!
Conclusion
It may seem strange, but investment in WhatsApp, over the years, could become a reality.
Some companies are already focusing on this social network for opening accounts and providing investment advice, so that, even in the virtual environment, it is possible to get closer to consumers!
